Publications of Place that refer to Bentall Lowe & Beasty (1985). The role of verbal behavior in human learning II: The development of fixed-interval responding.
Place, U. T. (1978a). Psychological paradigms and behaviour modification. De Psycholoog, 13, 611-621.
The application of Kuhn's concept of "incommensurable paradigms" to the science of psychology is discussed. Two such paradigms, the behaviorist or behavior analytic paradigm and the cognitive/mentalist paradigm, are distinguished. It is suggested that the choice of paradigm will depend on the method of behavior modification to be employed. If behavior is to be modified by stimulus control and contingency management, a version of the behaviorist paradigm will be selected. If behavior is to be modified by changing the individual's self-directed verbal behavior, the mentalist/cognitive paradigm is to be preferred.
An earlier version of this paper was presented to a conference of the European Association for Behavioural Therapy at the Central Hotel, London Heathrow Airport in July 1974 and was in 1978 published in De Psycholoog, in English The Psychologist, a journal of the Dutch Society of Psychology. The present revision is from 1986.
[References]  [1 referring publications by Place]
Download: 1978a 1986 Psychological Paradigms and Behavior Modification - revised version.pdf